Facebook Reactions is at last here, so waited, and anticipated Facebook update reactions is now available World wide. It is a good news and bad news all together, What is online marketer's reactions?
Facebook give its users ability to share with the world what’s happening in their world and around. Share all sort of things happy moments, good news, sad moments, funny, discovery and so forth.
Reactions gives Facebook users more options to reacts on updates than just “Like”. Now users can express feelings, if update made the sad, user will be able to do so express sad feelings with emoji.
“We’ve been listening to people and know that there should be more ways to easily and quickly express how something you see in News Feed makes you feel. That’s why today we are launching Reactions, an extension of the Like button, to give you more ways to share your reaction to a post in a quick and easy way” Sammi Krug, Facebook Product Manager – Facebook News
There are mix reactions from online marketing community since “reactions” roll out. There is opportunity and adversity to online marketing community. Here are 12 reactions of reactions voiced by online marketing leaders, bloggers and media
1. Slate Magazine think; reaction is not Wow!
The headline: Facebook Reactions Are Not Wow can make you anticipate their negative sentiment right away,
Perhaps that means that reactions will end up meaning next to nothing. When you look at a recent post, you’ll see a count of the total number of Reactions and likes: the raw number of people who responded to your little joke or tortured confession. The sheer number of reactions is elevated above their emotional content. When you receive a crying symbol or a laughing one on a post, you may not even notice which of your friends has expressed sadness or delight. All that matter is how many people have recognized you.
Is how Slate they concluded, kind like is not true. What I can see is, you can tell which friend of yours find is not cool to "torture confession" – He is sad!
2. Wired come with Positive Sentiment; Suggesting that your timeline will be more expressive
Reading through opening paragraph lines Facebook Reactions, the Totally Redesigned Like Button, Is Here, it sends ok signal, least folks at Facebook will love to read more,
YOUR NEWS FEED is about to get a lot more expressive. After months of user testing in a handful of countries, Facebook today is releasing “Reactions” to the rest of the world.
The feature isn’t so much a new tool as it is an extension of an existing one; by long-pressing—or, on a computer, hovering—over the “like” button, users can now access five additional animated emoji with which to express themselves.
Each emotive icon is named for the reaction it’s meant to convey. “Like” you already know—say hello to “love,” “haha,” “wow,” “sad,” and “angry”.
And maybe you would like to know why we didn’t have enough emoji,
….20 to 25 different reaction emoji—enough to convey everything from fear to desire to relief.
3. Mashable Reactions is; Let me be the first to teach you where to find those little things called reactions.
Kellen Beck Tech news reporter intern at Mashable and senior journalism major at Ithaca College think too much of you, he decide to help.
Help you find where reactions are in case you want to react with your reaction. Here's how to get the new Facebook reactions if you don't see them yet
The new Facebook reactions are finally here — which means you can respond to someone's status with Love, Haha, Wow, Sad and Angry in addition to the familiar, original Like.
If you're not seeing those options in your News Feed yet, we're here to help.
4. Everything you want to know – Another reaction from Mashable.
Yes in did It is almost everything. From How does it work, when will I get it. If you are curious to know Why isn't dislike one of the them, Mashable have that information for you. I suggest you should go ahead and read Everything we know so far about Facebook's new reactions
5. Marketingland.com; Break the news
Marketingland.com was not the first to break the News about Facebook Launches Reactions Globally, probably CNN did before them, who know?
Marketingland.com is one of social media marketing frontiers. We land now and then to savage anything useful related to online marketing, only to find the big news. Hope you will excuse us.
6. Socialmediatoday.com; Facebook Reactions Will still be counted as a ‘Like’
Point out something important we think you deserve to know;
…even if people indicate that an ad makes them angry, that’ll still be counted as a ‘Like’, at least in the initial stages of the test. That’ll mean those users that do indicate a negative response to ad content will also be increasing their chances of being shown more of the same by, effectively, liking it, which could be confusing for some, and may cause headaches for advertisers trying to maximize the effectiveness of their campaigns.
It's the frustration there in, some will not like or find reactions is less meaningful, though it is good begin,
You can read more here; Facebook Unveils ‘Reactions’, a New Way for Users to Respond to Content
7. Socialmediaexaminer.com; something marketer need to know.
In his article Facebook Reactions: What Marketers Need to Know, Kristi Hines pretty well explore opportunity reactions brings to your Facebook page. Kristi showing your how Facebook reactions work, and how your Facebook page can get the most from them.
In his conclusion;
As you can see, the new Facebook reactions can be a fun way for Facebook fans to interact with pages, a great way for businesses to encourage specific emotional responses from fans, and a new way for businesses to learn from their competitors.
8. Wired Again; Marketer don’t Just like Reactions, They Love It.
Ok, fast track; Facebook will treat all the reaction the same, no matter whether you choose “love,” “haha,” “wow,” “sad,” and “angry”, they all be “Like” at least for now.
Over time we hope to learn how the different Reactions should be weighted differently by News Feed to do a better job of showing everyone the stories they most want to see,
Chevrolet be the first to in cooperate reactions on the Ad, they launched an ad for the 2016 Malibu, calling you, the viewer, to show your “love.”
And his is what Edwards man behind the add have to say;
To give them the opportunity to ‘love’ us through Facebook Reactions adds a new dimension of meaning that helps us grow closer to everyone who loves our cars and trucks,
Ultimately, advertising is about eliciting emotion from consumers, and Facebook is giving consumers a way to register at least a few emotions instantly. For advertisers, that takes out some of the guesswork. Instead of just hoping for a certain response, they’ll know.
The more we can get a read on how consumers really feel, the better.
Would you push an Ad to those who love it? Isn't that will be cool?
9. Facebook Reactions: Meet Facebook’s New Supercharged ‘Like’ Button
Buffer, Folks with mobile apps and browser extensions which makes super easy to share any page you're reading, easily schedule social media post are not behind to show their reaction to Facebook reactions update, Facebook Reactions: Meet Facebook’s New Supercharged ‘Like’ Button
Buffer point out that brand have more, actually 3 ways Facebook Reactions could affect brands;
- New ways to measure sentiment
- Better understanding of customers
- A decrease in comments
But what is the future of all these reactions, Could Reactions eventually factor into the news feed algorithm?
Maybe, but I wouldn’t expect it to happen anytime soon.
I fully expect Facebook to be meticulous with the data here and fully test any updates before rolling them out to the news feed algorithm.
10. Another Reaction from socialmediatoday.com: ‘Reactions’ Will Change the Game
The question probably you will be asking yourself right now, is Facebook reactions going to change online marketing landscape? Yes, it would, but How? Socialmediatoday.com shows you How Facebook’s ‘Reactions’ Will Change the Game – An Overview for Marketers
Reading Faces – It’s possible that such capacity could outweigh any potential loss of context via fewer negative comments either way – but then, of course, it all depends on how Reactions perform in real application, how users look to utilize these new tools within their Facebook experience.
11. Strategiq What Does This Mean for Brands?
Strategiq, leading digital marketing agency in the UK, better Specializing in Web Design, SEO and Social Media, building innovative strategies for their clients, have their own reactions to Facebook reactions.
And their worries sticky right to every online marketer What Do Facebook’s ‘Reaction’ buttons mean for Brands? when the talk about it early October 2015, before the thing be roll out Globally.
Here is their concern;
While Facebook “sees this new feature as an opportunity for businesses and publishers to better understand how people are responding to their content on Facebook” you can’t help but think how this will affect brands. With a wealth of new sentiment available to Facebook users, it’s worth thinking about how this will impact businesses that rely on the social network to amplify their content.
Strategiq worries that this is not simple change, it will impact the way we market business online, Facebook in particularly, there will be consequence, especially if miss managed;
Although this seems like quite a minor change, if not managed correctly it could see a few brands in the spotlight for all the wrong reasons. It is worth being ahead of the game and ensuring both the content and the adverts you push out are relevant and sensitive to your audience likes and dislike.
12. Ad Age reactions; Marketer, Steal Yourself.
Advertising Age (Ad Age) leading global source of news, intelligence and conversation for marketing and media communities argue other marketers on their reactions to Facebook Reactions Article with headline Marketers, Steel Yourself: Facebook Expands 'Reactions' Beyond 'Likes' Globally, people can respond to posts with emoji icons
That means marketers face the prospect of consumers enthusiastically loving what they post, but also crying or raging over it.
12 reactions of Facebook reactions from various media segments already, most adore and praise Facebook reactions, while few at least they had their negative review.
The fact that reactions is here to give user appropriate voice probably your customer, we think it is opportunity, there is nothing bad as genuine authentic feedback.
Your business will benefit with this understanding which was not possible before. The multi-dimensional level no how people feel about the things you are marketing to them should be praised. That is our Reaction
Are you ready to give us your reactions on Facebook reactions? Will love to read it the comment bellow!